العولمة وتحول الهوية في رواية "نحتاج أسماء جديدة" لنوفايليت بولاوايو: من منظور ما بعد الاستعمار

This paper explores the theme of globalization and identity transformation in NoViolet Bulawayo's novel, "We Need New Names," (2013) from a postcolonial perspective. The paper delves into the impact of globalization on personal and collective identities, primarily focusing on the experiences of the protagonist, Darling, as she navigates the complexities of cultural displacement, assimilation, and the search for new identities in an interconnected world. Drawing upon postcolonial theory, the paper analyzes the effects of globalization on the characters' sense of self, the erosion of traditional values, and the formation of alternative identities. By examining Bulawayo's work through a postcolonial lens, this paper aims to contribute to an understanding of the intricate relationship between globalization and identity in contemporary literature. The African Bulawayo (1981- ) takes digital media as a serious topic in We Need New Names to shed light on the Africans’ suffering and/or problems in Africa and America. Thus, the paper’s main aim is to show how the African Bulawayo handles the theme of globalization and its impact on Africans in We Need New Names, the digital novel. As a result, this study has reached three findings: (1) New technology interacts with the lives of Africans either as citizens of their homeland or as migrants in the host lands. (2) Bulawayo displays the problematic role of new technology in the lives of Africans. (3) Globalization proves that new technology has an impact on a person’s identity.